Carole Gabay
DRcomGroup,China
Biography
Carole Gabay is a veteran in Market Analytics and Market Research, as she started her career at age 22 with Nielsen in France and stayed in the field all her career, mainly on client side, but with a variety of geographies, organizations, and industries.
After 10 years in the FMCG industry, she has spent the last 15 years developing expertise in Primary research and Market Analytics in the Pharmaceutical industry for BMS EMEA, Bayer in Japan, Novartis and Vifor Global HQs in Switzerland. She has strong expertise in syndicated market information including patient records studies used at Global and country levels.
She lives In China since 2013, after assignments with IPSOS Healthcare and Sanofi, She builds on her experiences to enhance analytical processes on market information with an extension to internal activity / CRM data, in partnership with digital Healthcare marketing agency DRCOM
Abstract
Abstract : Patient records studies : for Pharma companies and for science